Staff Managing Partners Governing Council
Lucy Blake,
Elliott Wright,
Campaign Director
Lydia Mendoza,
Development & Communications Associate
Kaley Dodson,
Development & Operations Associate
David Edelson,
The Nature Conservancy
David Sutton,
The Trust for Public Land
Perry Norris,
Truckee Donner Land Trust
Paul Hardy,
Feather River Land Trust
Steve Frisch,
Sierra Business Council
Jim Morgan,
Veronica Arthur
Ned Barnholt
Arthur Hall
Charles Holloway
Robert Kirkwood
William Landreth
Michael Mantell
Dan Martin
Becky Morgan
Paul Newhagen
Elizabeth Patterson
Jason Subotky
Lida Urbanek
Elizabeth Weil



Lucy Blake, President

Lucy Blake joined Northern Sierra Partnership as President in July 2011, after chairing the Partnership’s Governing Council for almost two years. For the past thirty years, Lucy has worked at the intersection of conservation and business, as founder and President of the Sierra Business Council, facilitator of the California Desert & Renewable Energy Working Group, and CEO of the Apollo Alliance, among other roles. Lucy has been honored with a number of state and national awards including the Edmund G. “Pat” Brown Award from the California Council for Economic and Environmental Balance (CEEB) and the MacArthur Award, awarded to individuals for exceptional creativity and initiative. Lucy owns and operates a cattle ranch in the Sierra Valley where she has worked first-hand to build the economic and ecological productivity of the landscape. In her free time, she and her family love to hike, ski, backpack, and otherwise explore the expansive beauties of the Sierra Nevada. She currently divides her time between the San Francisco Bay Area and her ranch in the northern Sierra.

Elliott Wright, Campaign Director

Elliott Wright serves as the Campaign Director for the Northern Sierra Partnership. Since 2012 Elliott has been involved with donor engagement through events, discovery meetings, proposal development, and fundraising efforts to support our Campaign for the Northern Sierra. Elliott is also currently a guide with REI and NOLS and previously served as Development and Communications Director for Canopy, as a Development Associate for Sempervirens Fund, and as a Senior Program Officer with El Pomar Foundation in Colorado. Elliott has a BA from Bowdoin College with a major in conservation biology and history.

Lydia Mendoza, Development and Communications Associate

Lydia Mendoza joined Northern Sierra Partnership in 2014, to help manage our multi-pronged fundraising strategy and support it with compelling communication and marketing material. Lydia previously worked for Project Homeless Connect where she managed a program that provided dentures to underserved populations and provided case management to the homeless or at-risk of becoming homeless.
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Managing Partners

David Edelson, Sierra Nevada Project Director
The Nature Conservancy (TNC)

David Edelson has more than twenty years of experience promoting ecologically sound management of the Sierra Nevada’s national forests. At The Nature Conservancy, David is responsible for developing and implementing TNC’s conservation strategies within the Sierra eco-region, representing California on TNC’s North American Forest Priority team, and developing a regional market for voluntary payments for environmental credits to restore forest habitat.

David Sutton, Program Director—Sierra Nevada & Northern California
The Trust for Public Land (TPL)

Dave Sutton has held his position at The Trust for Public Land since January 2000. He has been a member of TPL’s project staff since 1989, and served as the Western Region’s Director of Projects from 1996-1999. During his tenure at TPL, Dave has completed more than 25 land conservation projects, protecting nearly 40,000 acres in California and the Southwest. Dave has worked in the parks and land conservation field for more than twenty years. Prior to working for TPL, he helped establish and managed the San Francisco peninsula-based Trail Center, and worked for California State Parks in the Santa Cruz Mountains.

Perry Norris, Executive Director
Truckee Donner Land Trust (TDLT)

Perry Norris joined TDLT in 1996, before which he was Chief Operating Officer at the North Carolina Outward Bound School. His previous posts include Deputy Director at the Pacific Crest Outward Bound School and Headmaster at Cedar Smoke School. Sierra Business Council awarded Perry its Vision 20/20 Award “for his achievement in building one of the most effective land trusts in California.”

Paul Hardy, Executive Director
Feather River Land Trust (FRLT)

Paul Hardy is Founder and Executive Director of Feather River Land Trust. Prior to launching the Land Trust in 2000, Paul was a research biologist and wildlife biologist with U.C. Davis, University of Arizona, and U.S. Forest Service. He is widely published on the topics of habitat selection by owls and neotropical migrants in Southwest U.S. and is an expert on native flora, fauna, and ecosystems of the Feather River Watershed and Sierra Nevada.

Steve Frisch, President
Sierra Business Council (SBC)

As SBC President, Steve Frisch manages SBC’s program staff and programmatic development. In his years at SBC, Steve has managed a variety of programs including Placer Legacy, the Sierra Nevada Conservancy effort, and the Working Landscapes Initiative—a program that has protected 30,000 acres of working farms and ranches that are essential to the region’s economy, wildlife, and cultural legacy. Steve also manages sustainable business and building projects to encourage the adoption of socially responsible business and development practices. Prior to joining the Sierra Business Council, Steve owned and operated a small business in Truckee, California and was president of the Truckee Downtown Merchants Association.
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Governing Council

Jim Morgan, Chair

Jim Morgan is the Chairman Emeritus and former CEO of Applied Materials, Inc., a global leader in nanotechnology manufacturing solutions for semiconductor, flat panel, and alternative energy products. He is actively involved in The Nature Conservancy serving on the Global Board, Asia-Pacific Council, and Trustee for the California Chapter. Jim has served as Vice Chairman for The President’s Export Council and Co-Chairman of Japan-Western U.S. He is an advisor to the Center for Science, Technology, and Society. Jim was awarded the National Medal of Technology by President Clinton; named International Citizen of the Year by the World Forum of Silicon Valley; given the National Friendship Award by the People’s Republic of China; and has also been a recipient of the Global Humanitarian Award from The Tech Museum of Innovation, the Global Pioneer Award, Semiconductor Equipment and Materials International (SEMI), and the Spirit of Silicon Valley Lifetime Achievement Award from the Silicon Valley Leadership Group. He co-authored the book, Cracking the Japanese Market: Strategies for Success in the New Global Economy. Jim holds a BSME and MBA from Cornell University. He lives in Los Altos Hills, CA and enjoys spending time with his wife Becky in the Northern Sierra.
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